If this doesn't work....I don't know what will

While watching one of the more recent podcasts of Diggnation I stumbled upon this little gem of a video. Rachel Gets Fruity. To be brief this was apparently an attempt by the British to increase awareness of testicular cancer. The video shows a sultry young lady acting rather sexually but giving instructions on how to do a self exam.

I find it interesting the different ways that those in the "advertising" community find to get our attention. Apparently this is one effective way of doing it, and although a bit racey for American standards, I believe this was put to use in the UK. God save the Queen!